Privacy Policy

Last updated: October 30, 2026

Babybloom Atelier operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience (the “Services”). Babybloom Atelier is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal information we collect or process

When we use the term “personal information,” we are referring to information that identifies you or another person, or that can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or anonymized so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you use the Services, where you live, and as permitted or required by applicable law:

• Contact information, including your name, address, billing address, shipping address, phone number, and email address.
• Financial information, including credit card, debit card, and financial account numbers; payment card information; information about financial accounts; transaction details; payment method; payment confirmation; and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction details, including the items you view, add to your shopping cart or wish list, or that you purchase, return, exchange, or cancel, as well as your previous transactions.
• Communication with us, including the information you provide in your communications with us, such as when you send a question to customer support.
• Device data, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage data, including information about your interaction with the Services, such as how and when you use or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, for example, when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers, for example, when we engage them to enable certain technologies and when they collect or process your personal information on our behalf;
• From our partners or other external parties.

How We Use Your Personal Information

Depending on how you communicate with us or which of our Services you use, we may use personal information for the following purposes:

• To provide, customize, and improve the Services. We use your personal information to provide you with the Services, including to fulfill our contract with you, process your payments, fulfill your orders, remember your preferences and items you’re interested in, send you notifications regarding your account, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange shipments, facilitate returns and exchanges, enable you to post reviews, and create a personalized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services for you.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications via email, text message, or mail, and to show you online ads for products or services within the Services or on other websites, based, among other things, on items you have previously purchased or added to your shopping cart and other activities within the Services.
• Security and Fraud Prevention. We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or take action against potential fraudulent, illegal, unsafe, or malicious activities, protect public safety, and secure our services. If you choose to use the Services and register an account, you are solely responsible for keeping your account login credentials secure. We strongly recommend that you do not share your username, password, or other login credentials with anyone else.
• Communicating with you. We use your personal information to provide you with customer support, respond to your inquiries, deliver effective services to you, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable laws or to respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil proceedings (“civil discovery”), potential or actual lawsuits, or other legal disputes, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this privacy policy. Such circumstances may include the following:

• To Shopify, merchants, and other third parties that provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• To business and marketing partners to provide marketing services and show you ads. For example, we use Shopify to support personalized advertising through third-party services based on your online activities with various merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to share information about you in order to show you targeted ads and marketing based on your online activities with various merchants and websites.
• When you instruct us, request us, or otherwise authorize us to disclose certain information to third parties—such as to ship products to you or through your use of social media widgets or login integrations.
• To our affiliates or otherwise within our corporate group.
• In connection with a business transaction, such as a merger or bankruptcy; to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests); to enforce any applicable terms of service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services is sent to and shared with Shopify, as well as with third parties who may be located in countries other than the one where you live, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain advanced Shopify features that include data and information obtained from your interactions with our store, with other merchants, and with Shopify. To provide these advanced features, Shopify may use personal information collected about your interactions with our store, with other merchants, and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. For more information about how Shopify uses your personal information and about your rights, please see Shopify’s Customer Privacy Policy. Depending on where you live, you may be able to exercise certain rights regarding your personal information here: Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with us or managed by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee the privacy or security of such sites and are not responsible for them, including the accuracy, completeness, or reliability of information found on these sites. Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without any restriction on its use by us or by a third party. Our inclusion of such links does not in itself imply endorsement of the content on such platforms or of their owners or operators, except as stated within the Services.

Children's Information

The Services are not intended for use by children, and we do not knowingly collect personal information about children who are under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact information below to request that it be deleted. As of the effective date of this Privacy Policy, we do not actually know whether we “share” or “sell” (as those terms are defined in applicable law) personal information from individuals under the age of 16.

Security and Retention of Your Information

Please keep in mind that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may not be secure during transmission. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services to you, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute; they may apply only under certain circumstances, and in some cases, we may deny your request as permitted by law.

• Right of Access/Information. You may have the right to request access to the personal information we hold about you.
• Right to Erasure. You may have the right to request that we delete the personal information we have about you.
• Right to Correction. You may have the right to request that we correct any inaccurate personal information we have about you.
• Right to Data Portability. Under certain circumstances and subject to certain exceptions, you may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.
• Manage communication preferences. We may send you promotional emails, and you can unsubscribe at any time using the unsubscribe option included in the emails we send you. If you unsubscribe, we may still send you non-promotional emails, such as emails about your account or orders you’ve placed.

You can exercise these rights where indicated in the Services or by contacting us using the contact information below. For more information about how Shopify uses your personal information and about your rights, including those related to data processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising these rights. We may need to verify your identity before we can process your requests, to the extent permitted or required by applicable law. In accordance with applicable law, you may designate an authorized representative to submit requests on your behalf to exercise your rights. Before we accept such a request from a representative, we require the representative to demonstrate that you have authorized them to act on your behalf, and we may need to verify your identity directly with you. We will respond to your request in a timely manner, as required by applicable law.

Complaints

If you have any complaints about how we process your personal information, please contact us using the contact information below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact information below or by filing a complaint with your local data protection authority. For the EEA, you can find a list of the relevant data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s model contract clauses, or any equivalent contracts issued, where applicable, by the competent UK authority, unless the data transfer is intended for a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example, to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide notices as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please email us at info@babybloomatelier.nl. You can find our other contact information in our Contact Information Policy. For the purposes of applicable data protection laws, we are the data controller for your personal information.